Privacy policy

This Privacy Policy describes how we collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

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Last updated: September 2025

1. general

This Privacy Policy describes how L'Or Éternel ("L'Or Éternel," "we," "us," "our," or "the Website") gathers, processes, and discloses your personal data when you browse www.loreternel.com, make purchases from us, or engage with our website and related services (referred to collectively as the "Services").
Throughout this Policy, "you" means any person who accesses or uses our Services, including buyers, website visitors, and other individuals whose personal information we handle.
We recommend that you carefully review this Privacy Policy to understand our data handling practices.

2. policy modifications

We reserve the right to modify this Privacy Policy periodically to align with changes in our operations or to meet legal requirements. Upon making updates, we will:

Publish the updated version on our website
Revise the "Last updated" timestamp
Fulfill any additional obligations mandated by relevant laws

3. data collection and usage

We gather personal information from various sources to effectively deliver our Services. Based on your interactions with L'Or Éternel, we may process data to:

Maintain communication with you
Provide and enhance our products and Services
Meet legal requirements
Uphold our terms and conditions
Safeguard the security and functionality of our Services

4. categories of personal data we gather

Information You Directly Supply

Contact Details: Full name, delivery/billing addresses, telephone number, and email
Purchase Information: Product details, transaction history, payment confirmations
Account Data (voluntary): Login credentials, password, and user preferences
Support Communications: Information you choose to share when reaching out to us
Note: Certain information is essential for order processing or service delivery. Without providing required data, we may be unable to fulfill your requests.

Automatically Collected Information

Device specifications, web browser, and operating system details
IP address and general location data
Website activity (such as page views, session duration, user interactions)

Third-Party Sourced Information

Payment processing services
Delivery companies
Marketing and analytics service providers
Our e-commerce platform provider Shopify

5. personal information usage

We process your personal information for legitimate business needs including order fulfillment, customer assistance, promotional communications (where consent is obtained as required), fraud prevention, and service enhancement.

6. cookie usage

We employ cookies and similar tracking technologies to:

Support core website functionality
Store your preferences and shopping cart items
Monitor website performance and user behavior
Display targeted advertisements and offers

Cookie preferences can be adjusted through your browser settings. For details about cookies used through Shopify, please consult their Cookie Policy.

7. information sharing practices

We share your information only when necessary with reliable third-party partners including payment processors, shipping companies, analytics providers, and fraud prevention services.
We may also disclose your information:

When you provide explicit consent
To satisfy legal requirements
During business transactions (such as acquisitions or mergers)

We do not sell your personal information or share sensitive information without your clear authorization.

8. third-party websites

Our website may contain links to external sites. We bear no responsibility for their content, privacy practices, or policies. We recommend reviewing their terms before providing any personal information.

9. minor protection

L'Or Éternel does not intentionally gather or handle information from persons under 16 years of age. If you suspect a minor has provided us with information, please notify us immediately so we can remove it.

10. data protection & storage

We implement industry-standard technical and administrative safeguards to secure your personal information. Although no system offers complete security, we strive to protect your data effectively.
We keep your information only for the duration necessary to:

Deliver our Services
Meet legal or tax requirements
Enforce our agreements or handle disputes

11. your privacy rights (uk & eea residents)

You may be entitled to:

View your personal information
Rectify or update incorrect data
Request removal of your information
Oppose or limit our processing activities
Revoke previously given consent
Request data transfer to another service
Lodge complaints with data protection regulators

To exercise these rights, contact us at contact@loreternel.com. We may need to verify your identity before processing requests.
You can opt out of marketing communications by using the unsubscribe link in our emails.

12. cross-border data processing

L'Or Éternel operates from United Kingdom. If you access our Services from other locations, your information may be transferred to and processed in jurisdictions with different privacy laws than those in your location.
By using our Services, you agree to such transfers where legally permitted.

13. concerns and complaints

If you have questions about our data practices, please reach out to us first. If we cannot address your concerns satisfactorily, you may contact the UK Information Commissioner’s Office (ICO) or your regional privacy regulator.

14. contact details

L'Or Éternel
6 Temple Avenue, Temple, London EC4Y 0DF, UK

Email: contact@loreternel.com
Phone: +44 7366 243437
Contact Form: Click here
Support Hours: Monday to Friday, 9:00 AM - 5:00 PM (London-GMT)
Weekend: Closed
We typically respond to inquiries within 1-2 business days.